Skills & Capabilities
Six years designing enterprise systems where the cost of getting it wrong is measurable. Here's what that built.
Strategy & Leadership
Product Design
Owned end-to-end design for 4 enterprise platforms at Eezy — from research brief through post-launch iteration. Every one shipped to production.
Product Solutions
Balanced engineering constraints, user trust, and business KPIs simultaneously — not sequentially. The CareConnect caregiver pool dropped from 850 to 170 while shift coverage held.
Cross-functional Collaboration
Regularly the only designer in rooms with engineers, PMs, legal, and C-suite. I translate between disciplines without losing nuance in either direction.
Research & Discovery
User Research
Research I've run has redirected sprint priorities (Cargotec), reshaped client roadmaps (Wunderman Thompson), and caught a 38% onboarding drop-off before it became churn (Eezy Core).
UX & Service Design
Led Cargotec's first-ever internal user persona initiative. Delivered service blueprints at Wunderman Thompson that became the strategic foundation for client product direction across 6+ engagements.
Co-creation & Facilitation
Run workshops across retail, finance, healthcare, and public sector that turned undefined client problems into scoped, buildable design strategies.
Craft & Execution
UI Design
20+ projects shipped. The shift card hierarchy redesign cut mobile task completion by 34%. Interaction quality directly affects adoption — the analytics prove it.
Prototyping
Prototypes I've tested caught the issues that would have cost weeks in engineering: wizard step drop-off, handoff form omissions, pay display confusion that was making workers decline shifts.
Usability Testing
Moderated sessions I've run moved real numbers: 38%→11% onboarding drop-off, 54%→19% mobile order abandonment, 65% fewer pay-related support contacts.
AI-Assisted Design
AI-Integrated Workflow
I use AI throughout discovery and synthesis — not only to generate design ideas, but to interrogate assumptions and stress-test rationale before opening Figma.
Prompt-Driven Prototyping
Claude & Codex support rapid prototyping and dev handoff, cutting design-to-handoff cycle by 40% — adding a full extra iteration round per sprint without adding time.
Human-AI Collaboration
Designed the AI features users actually trust. The match rationale layer in Eezy Customer dropped coordinator override rate from 31% to 9% — because transparency earns adoption.
The rare combination of engineering depth, UX craft, and business strategy.
Toolkit